Hummingbird, Google's new indexing system
A post by James Gunter on how the current version of Google, ie, Hummingbird, works.
There are a few concepts to get your head around, like, entities and triples.
“A triple is a grammatical construction of [subject], [object] and [predicate]. (Grammar nerds, unite!)
For the purposes of analysis, a simple triple would be:
“Miley Cyrus sings Wrecking Ball.”
OR
“(Miley Cyrus [subject]) (sings [predicate]) (Wrecking Ball [object])”
Identifying one triple is nifty, but when you can compile a lot of them, you start to see patterns and associations arise:
Miley Cyrus sings Wrecking Ball
Wrecking Ball is a great song
Billy Ray Cyrus is the father of Miley Cyrus
Miley Cyrus is Hanna Montana
Hanna Montana was a Disney TV show
Billy Ray Cyrus was a one-hit wonder
Wrecking Ball is a controversial music video
Miley Cyrus twerked at the MTV video music awards
As these semantic constructions begin to pile up, you start to see a network of associations that link these people, places, things, and ideas. And each person, place, thing, or idea becomes an entity with associated attributes.”
I’ll write some more here when I get my head around it all, but he’s basically saying to write great content and Google will do the rest.