An arresting image gets attention.
Text keeps it.
Writing for the digital age, coming up with words that people actually want to read, has the same basic requirements as other writing forms.
Have something to communicate. Get to the point. Be concise. State things that people might say, oh, that's a bit interesting, or amusing. Have a few twists up your sleeve. Realise that if there's waffle the likelihood is that you click in another direction.
bluelake — writing, editing, publishing.
The style, in a word. Sharp.
Nelson improvements
Nelson City Council has finally decided to spend $120 million on two blocks of Bridge Street.
author: GJ Coop | posted | 29 September 2026
Giardia
The real dangers for contamination come from another source.
author: GJ Coop | posted | 21 September 2026
Diet modifications
Combined with plenty of exercise and low levels of stress, it’s a pretty healthy lifestyle here in Paradise.
author: GJ Coop | posted | 19 September 2026
Major progress TNZ
The two biggest design issues remain . . .
author: GJ Coop | posted | 14 September 2026
Web updates break stuff that I then fix
The site is now up to date regarding unmaintained legacy code, so it should be good for the next ten years.
author: GJ Coop | posted | 10 September 2026