An arresting image gets attention.
Text keeps it.
Writing for the digital age, coming up with words that people actually want to read, has the same basic requirements as other writing forms.
Have something to communicate. Get to the point. Be concise. State things that people might say, oh, that's a bit interesting, or amusing. Have a few twists up your sleeve. Realise that if there's waffle the likelihood is that you click in another direction.
bluelake — writing, editing, publishing.
The style, in a word. Sharp.
![](https://bluelake.co.nz/images/8.png)
Landscaping the frontyard
Over the last week, I laid new weed mat over the top, planted some new native vegetation, and arranged for three tons of beige-coloured stones to be dumped on my driveway.
author: GJ Coop | posted | 04 June 2024
![](https://bluelake.co.nz/images/8.png)
Achilles update
Back to the slow and steady improvement, rather than the on-and-off again regime of the recent past.
author: GJ Coop | posted | 02 April 2024
![](https://bluelake.co.nz/images/8.png)
Pumpkins
Returning after 27 days away was a shock.
author: GJ Coop | posted | 01 April 2024
![](https://bluelake.co.nz/images/8.png)
Ferry
I find myself sitting next to travellers and learning much about their lives. In such close confines, you can’t help but overhear, and it gets intense in a hurry.
author: GJ Coop | posted | 01 April 2024
![](https://bluelake.co.nz/images/8.png)
Wellington again
Eventually, I returned to Wellington after 18 days roaming around the North Island.
author: GJ Coop | posted | 01 April 2024