bluelake publications

An arresting image gets attention.

Text keeps it.

Writing for the digital age, coming up with words that people actually want to read, has the same basic requirements as other writing forms.

Have something to communicate. Get to the point. Be concise. State things that people might say, oh, that's a bit interesting, or amusing. Have a few twists up your sleeve. Realise that if there's waffle the likelihood is that you click in another direction.

bluelake — writing, editing, publishing.

The style, in a word. Sharp.

I don't copy and paste AI responses

I set strict limits, including no changes to the text or “polishing”, no em dashes or semicolons, no superlatives, extreme language, or excessive certainty.

March on!

Not that I’m competitive.

[As it turned out, I cracked out a big 420 km in October.]

Blog writing | Three AIs have a hack

Gemini concluded: An AI tool should clean the dust off the window, not rebuild the house.

Blog writing | my version

As an experiment, I decided to see what the three AI apps I’ve been using would do with this text.

Nelson improvements

Nelson City Council has finally decided to spend $120 million on two blocks of Bridge Street.