bluelake publications

An arresting image gets attention.

Text keeps it.

Writing for the digital age, coming up with words that people actually want to read, has the same basic requirements as other writing forms.

Have something to communicate. Get to the point. Be concise. State things that people might say, oh, that's a bit interesting, or amusing. Have a few twists up your sleeve. Realise that if there's waffle the likelihood is that you click in another direction.

bluelake — writing, editing, publishing.

The style, in a word. Sharp.

2026 | ⅓ gone

The priority is to publish zzOz by the end of the year.

Heading West

Okay, no excuses. There were plenty of long winter nights I could have cracked it out.

Building inspections. It's a job

You need to focus intensely on what you are doing, as it’s best to avoid being sued after making some inadvertent error.

Using AI

I just check for typos and grammar. Suggestions are usually accepted.

Quora answers

My Quora answers are piling up. I write something most days and probably have 400 almost-finished answers in my notebooks.