bluelake publications

An arresting image gets attention.

Text keeps it.

Writing for the digital age, coming up with words that people actually want to read, has the same basic requirements as other writing forms.

Have something to communicate. Get to the point. Be concise. State things that people might say, oh, that's a bit interesting, or amusing. Have a few twists up your sleeve. Realise that if there's waffle the likelihood is that you click in another direction.

bluelake — writing, editing, publishing.

The style, in a word. Sharp.

South Island autumn tour

Meanwhile, the rain came down.

North Island tramping

After four weeks, I was exhausted.

Waiheke Island wedding

Some people are planners when it comes to what to do with their lives. Count me in that contingent.

Back in the hills

I had things to do.

Heading West, still

I’ve been working away on this book, Heading West, for a long while.