An arresting image gets attention.
Text keeps it.
Writing for the digital age, coming up with words that folks actually want to read, has the same basic requirements as other writing forms.
Have something to communicate, get to the point, be concise, state things that people might say, oh, that's a bit interesting, or amusing, have a few twists up your sleeve, realise that if there's waffle the likelihood is that click in another direction.
bluelake — writing, editing, publishing.
The style, in a word. Sharp.
100 Days | Walking Te Araroa answers the fundamental question: Why is a long break away from Civilisation, allowing the re-calibration of Life, important to long term well being?
Oh, it is also a day to day account of a true New Zealand backcountry tramping Little Adventure.
Eight days after ordering some copies there was a courier turning up at the door with a box requiring a signature.
Formatting the text and illustrations neatly on a page? That’s another task.
There is little point in subtlety if you want sales. The image has to ring like a bell.
Converting an e-book into a self-published paperback version isn’t so difficult, after all, you already have the text sorted. Well, almost.