bluelake publications

An arresting image gets attention.

Text keeps it.

Writing for the digital age, coming up with words that people actually want to read, has the same basic requirements as other writing forms.

Have something to communicate. Get to the point. Be concise. State things that people might say, oh, that's a bit interesting, or amusing. Have a few twists up your sleeve. Realise that if there's waffle the likelihood is that you click in another direction.

bluelake — writing, editing, publishing.

The style, in a word. Sharp.

Blog writing | my version

As an experiment, I decided to see what the three AI apps I’ve been using would do with this text.

Nelson improvements

Nelson City Council has finally decided to spend $120 million on two blocks of Bridge Street.

Giardia

The real dangers for contamination come from another source.

Diet modifications

Combined with plenty of exercise and low levels of stress, it’s a pretty healthy lifestyle here in Paradise.

Major progress TNZ

The two biggest design issues remain . . .