bluelake publications

digital | content | creation

An arresting image gets attention.

Text keeps it.

Writing for the digital age, coming up with words that people actually want to read, has the same basic requirements as other writing forms.

Have something to communicate. Get to the point. Be concise. State things that people might say, oh, that's a bit interesting, or amusing. Have a few twists up your sleeve. Realise that if there's waffle the likelihood is that you click in another direction.

bluelake — writing, editing, publishing.

The style, in a word. Sharp.

Time for excessive exercise

My main objective for the next month or two is to feel fully comfortable with my restored tendon.

author: GJ Coop | posted | 30 November 2024

Summer is here

Blue skies. Warm temperature.

author: GJ Coop | posted | 30 November 2024

Tōtaranui reprise

Another ten years seems a long time in the future, but not so far in the past.

author: GJ Coop | posted | 30 November 2024

Spring planting

Always best fresh from your own garden.

author: GJ Coop | posted | 30 November 2024

Fringed Hill

Now Week 50 since I tore my Achilles tendon.

author: GJ Coop | posted | 07 November 2024