bluelake publications

digital | content | creation

An arresting image gets attention.

Text keeps it.

Writing for the digital age, coming up with words that people actually want to read, has the same basic requirements as other writing forms.

Have something to communicate. Get to the point. Be concise. State things that people might say, oh, that's a bit interesting, or amusing. Have a few twists up your sleeve. Realise that if there's waffle the likelihood is that you click in another direction.

bluelake — writing, editing, publishing.

The style, in a word. Sharp.

Taranaki

My tendon held up, but I’m not continuing with the mountain goat style in the near future.

author: GJ Coop | posted | 11 March 2024

Wellington wedding

It’s a great experience to be involved in a truly joyous occasion.

author: GJ Coop | posted | 11 March 2024

Proof of Life Tour

It’s time to check out a few old friends and re-introduce myself to the rest of the country.

author: GJ Coop | posted | 11 March 2024

Burn Creek hut restoration begins

The preparations are over, the work will be done, and the hut will service stray trampers for the foreseeable future.

author: GJ Coop | posted | 21 February 2024

Tramping New Zealand | website rehab

The weeks go by, and slowly the list of things to finalise the upgrade rehab is being ticked off.

author: GJ Coop | posted | 21 February 2024