An arresting image gets attention.
Text keeps it.
Writing for the digital age, coming up with words that people actually want to read, has the same basic requirements as other writing forms.
Have something to communicate. Get to the point. Be concise. State things that people might say, oh, that's a bit interesting, or amusing. Have a few twists up your sleeve. Realise that if there's waffle the likelihood is that you click in another direction.
bluelake — writing, editing, publishing.
The style, in a word. Sharp.
Heading West, still
I’ve been working away on this book, Heading West, for a long while.
author: GJ Coop | posted | 06 October 2025
Southern expedition resilience
You have to take life as it comes and make the best of what you have.
author: GJ Coop | posted | 12 August 2025
Happy birthday, Diana
Sometimes, it seems I do more socialising in Wellington than where I live.
author: GJ Coop | posted | 02 July 2025
Hutbagger!
The thing with hutbagging is that it is easy to get to the first bunch, but as those easy-to-get-to huts are picked off, much more effort is required for the last few.
author: GJ Coop | posted | 26 May 2025
Striding out
Looked like my Achilles was capable of surviving some decent punishment once again.
author: GJ Coop | posted | 12 March 2025




