An arresting image gets attention.
Text keeps it.
Writing for the digital age, coming up with words that people actually want to read, has the same basic requirements as other writing forms.
Have something to communicate. Get to the point. Be concise. State things that people might say, oh, that's a bit interesting, or amusing. Have a few twists up your sleeve. Realise that if there's waffle the likelihood is that you click in another direction.
bluelake — writing, editing, publishing.
The style, in a word. Sharp.
Taranaki
My tendon held up, but I’m not continuing with the mountain goat style in the near future.
author: GJ Coop | posted | 11 March 2024
Wellington wedding
It’s a great experience to be involved in a truly joyous occasion.
author: GJ Coop | posted | 11 March 2024
Proof of Life Tour
It’s time to check out a few old friends and re-introduce myself to the rest of the country.
author: GJ Coop | posted | 11 March 2024
Burn Creek hut restoration begins
The preparations are over, the work will be done, and the hut will service stray trampers for the foreseeable future.
author: GJ Coop | posted | 21 February 2024
Tramping New Zealand | website rehab
The weeks go by, and slowly the list of things to finalise the upgrade rehab is being ticked off.
author: GJ Coop | posted | 21 February 2024